A recent Cornell University study revealed that experiences turn out to be more memorable and valuable to people than just owning stuff. Even as a gauge for society's well being. That means going out and having fun in a concert, enrolling in some learning course that enriches your knowledge and skills, or travelling around the world as a backpacker. Memorable experiences may turn out to be a new way for the powers that be to help their citizens enjoy life. Not just the latest GDP figures for growth.